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covering the creative updates audiences crave, while helping brands build stronger strategy, story and direction.
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THE LATEST

Campaign Files

THE BEACH CLUB JUST GOT JUICIER

Roxy x Juicy Couture proves that the best collaborations don't just combine audiences. They create chemistry.
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Creative Index

GOOD TASTE, ACCORDING TO YAN YAN CHAN

Yan Yan Chan has been in fashion’s cool crowd for long enough that calling her an It girl feels almost reductive.
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Brand Codes

HONG KONG, MEET THE AUSSIES

Niamh Galea, Briar Will and VAN BRUSSEL are heading to CENTRESTAGE Hong Kong. Same passport, wildly different personalities.
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Fox Take

AUSTRALIAN FASHION IS LOOKING NORTH

Paris, relax. We’re just seeing other people. AFC set to take CentreStage in Hong Kong.
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Trend Talk

THE FACE IS BACK!

Why fashion and beauty brands are betting on attraction again.
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Campaign Files

LANOLIPS JUST BOTTLED AN AUSTRALIAN CHILDHOOD

Red Frogs, lip balm and the growing appeal of advertising that feels familiar before it feels new.
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STORIES WORTH WATCHING

Explore fresh takes on campaigns, culture and creative direction.
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We believe brands are more than logos, launches and content calendars. They are stories, signals and cultural moves.

MR FOX™ exists to decode the creative world around us + help brands shape what comes next.
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